Centre for Land Conservation
The Centre for Land Conservation is a national nonprofit that supports land trusts across Canada. We designed the website, wrote all content, and managed the project from discovery through launch, delivering a bilingual, accessible site that communicates their mission and drives engagement.
Case Study
A national land conservation nonprofit needed a website that could serve land trusts, donors, and the public across Canada.
Problem
The Centre for Land Conservation's existing website was difficult to manage and couldn't effectively serve its diverse audiences, including land trusts, donors, and the general public. The organization needed a modern, accessible digital presence that could communicate its mission clearly while supporting the distinct needs of each audience segment.
Solution
We developed comprehensive brand standards and a content strategy to guide the full website redesign. The new site was built in Webflow with bilingual English/French localization and met WCAG AA accessibility standards, ensuring the organization could reach and serve all of its audiences effectively.
Outcome
A modern, accessible website that clearly communicates the Centre's conservation mission and makes it easy for land trusts to find resources, donors to contribute, and the public to learn about land conservation across Canada. The bilingual site expanded the organization's reach to francophone communities.
UX Design
We designed a website that balances storytelling with functionality, making it easy for visitors to learn about conservation projects, find resources for land trusts, and support the organization's work. The design reflects the natural beauty of the landscapes the Centre protects while maintaining clear navigation and accessibility across all devices.
Content writing
We wrote all website content including the Canadian Land Trust Standards and Practices section, which serves as the official reference for land trusts across Canada. The content translates complex conservation policy into clear, accessible language that supports both practitioners and the general public.
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