PulseRx
PulseRx is a targeted disinfection technology company using pulsed xenon UV light to eliminate harmful pathogens in healthcare facilities. We designed the website and wrote all content, positioning the product's ability to scrub away c.diff spores, MRSA, VRE, and other hospital-acquired infections in seconds.
Case Study
A disinfection technology company needed a website that could communicate complex science in a way that drives sales.
Problem
PulseRx had a powerful UV disinfection product but no digital presence to support sales efforts. Hospital infection prevention teams needed to understand the science behind pulsed xenon UV disinfection, see the efficacy data, and have a clear path to learn more, all without getting lost in technical jargon.
Solution
We designed and wrote the complete PulseRx website, leading with the bold claim "Gone in 70 Seconds" to immediately communicate the product's speed and effectiveness. The site was built to support the sales cycle with clear service information, cost transparency, and a lead generation strategy built around a disinfection efficiency study download.
Outcome
A professional, credible website that gives PulseRx a strong digital presence in the healthcare disinfection market. The site translates complex UV disinfection science into clear, benefit-driven messaging that resonates with hospital administrators and infection prevention teams.
UX Design & copywriting
We designed the homepage around the product's core value proposition: germicidal UV light that eliminates dangerous pathogens in 70 seconds. The layout pairs the disinfection device imagery with clear messaging and a lead generation offer for the disinfection efficiency study.
The responsive design ensures the site works across all devices, from desktop workstations in hospital offices to tablets used by facility managers on the floor. The design maintains the product's clinical credibility while keeping the experience clean and easy to navigate.
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