SMM Cosmetics
SMM Cosmetics is a B2B cosmetics wholesaler and B2C consumer retailer in the United States, specializing in natural, organic, and mineral cosmetics. We refreshed the brand, redesigned the eCommerce experience, designed product packaging, rewrote all website and product content, and developed search ad campaigns and landing pages to drive targeted traffic.
Case Study
A cosmetics brand needed a cohesive digital presence that matched its "pure and natural" positioning.
Problem
SMM Cosmetics' eCommerce site lacked SEO, had inconsistent styles and brand voice, and failed to effectively present the brand's key benefits and value propositions. The disconnect between the site's presentation and the company's "pure and natural" positioning was costing them credibility and conversions.
Solution
We softened the graphics and created uniform branding aligned with SMM's "pure and natural" message. The refresh included new homepage banners, a keyword strategy, and a full content rewrite across the site. Search ad campaigns and landing pages were developed to drive targeted traffic to the redesigned experience.
Outcome
These changes led to increased organic traffic and sales originating from search, along with increased sales from both new and repeat visitors. Engagement improved as the content helped customers understand the benefits of mineral cosmetics.
eCommerce brand refresh
We refreshed the SMM Cosmetics homepage with a cleaner, more natural aesthetic that aligns with the brand's positioning. The redesigned layout highlights trending products, reinforces the natural ingredients message, and creates a more inviting shopping experience.
The responsive design ensures the shopping experience works seamlessly across desktop, tablet, and mobile, giving customers a consistent, on-brand experience regardless of how they shop.
Homepage banners
We designed a series of homepage banners that highlight SMM's key product lines and promotions. Each banner balances brand storytelling with clear calls to action, driving customers to explore specific categories and seasonal offers.
Search ad campaigns & landing pages
We developed search ad campaigns and landing pages targeting high-intent keywords around organic skincare and eco-friendly makeup. Each landing page was designed to convert search traffic with focused messaging and clear product pathways.
Print brochure
We designed a tri-fold brochure that brings the brand's natural positioning to print. The brochure showcases key product lines including mineral foundation, natural lip color, bare skin illuminizer, and eye makeup, with a promotional offer to drive online sales.
Product packaging design
We designed product packaging for SMM Cosmetics that carries the refreshed "pure and natural" brand identity through to the physical product. The packaging reinforces the clean, natural positioning at point of sale and in the customer's hands.
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