India Longpré

India Longpré is a UX Strategist, Content Designer, and Digital Consultant with a track record of turning digital experiences into measurable business results.

She is the founder of India Stone Creative, Inc., a Toronto-based boutique agency helping agencies, brands, and organizations build world-class online experiences.

How I work

I believe the best digital experiences are designed from the user's perspective and built around business goals. My process starts with understanding what you're trying to achieve, and then working backwards to design the content and UX that gets you there.

Results that speak for themselves

Unordered list

60% increase in key category sales through UX content strategy
30% year-over-year growth in online sales
17% increase in organic conversions
10% improvement in average email conversion rate, across lists of 2M+ subscribers
10% increase in gross margin value on key products
Increased new trial signups and decreased trial abandonment
Grew online donations 10% through organic traffic for a national nonprofit

Explore case studies

My background

I’ve led cross-functional teams across Advertising, Marketing, eCommerce, and IT, and managed content and editorial production for large-scale digital initiatives. Over the years, I’ve built and mentored teams of content designers, UX writers, and strategists,

What I'm focused on now

Lately, my work has been centred on designing and refining high-performing websites, helping brands elevate how they show up online, and creating digital experiences that drive real business impact. We’re actively exploring how AI is reshaping the way we work. As we rethink how content is created, experiences are designed, and teams collaborate, we’re fired up about what’s ahead and the serious impact these changes are set to unlock.

See how we’re evolving our process

Skills and expertise

Strategy & Design UX Strategy · Content Strategy · Content Design · Customer Experience (CX) · User Journeys · Information Architecture · Creative Direction · SEO Strategy & Implementation · Website Accessibility

Execution UX Writing · Branded Content · Digital Marketing Copy · Multichannel Campaigns · Email Marketing · CMS Management · Agile Development · Marketing Technology Implementations · Project Management

Technical HTML · Webflow · WordPress · Shopify · Magento · Wix · Squarespace · BigCommerce · Salesforce

Certifications and recognition

UX Foundations: Content Strategy — LinkedIn Learning
Google Analytics I–IV
Winner, Christopher Nathan Bell Scholarship

Our Work

View samples of our work and read case studies showing how we increased organic traffic, engagement, and conversions for our clients.

View our work

Ready to turn UX into real business value?

There’s no doubt that great UX adds value. Let us help you bring usability, accessibility, and performance together so your digital work delivers impact you can see and measure.

Talk to our team