KBC Specialty
KBC Specialty Products is a commercial foodservice equipment distributor and the Canadian supplier of Koala Kare brand change tables. We designed the website, wrote all content, and built an eCommerce experience that serves two distinct sides of the business: B2B foodservice equipment and consumer Koala Kare products.
Case Study
A foodservice equipment distributor needed to bring two sides of their business online for the first time.
Problem
All of KBC Specialty's products were available only by phone, mail, or email. The company needed an eCommerce solution that could serve two distinct sides of the business: a B2B wholesale operation for commercial foodservice clients and a consumer-facing online store for Koala Kare products. Without a digital storefront, the company was missing opportunities to reach new customers and streamline its ordering process.
Solution
We developed brand standards and a content strategy to guide the site build, then aligned on Wix Studio as the platform to support shipping logistics and keep costs low. The resulting site serves both the B2B and consumer audiences with dedicated landing pages and a unified eCommerce experience. We designed and wrote content for the Koala Kare landing page, the foodservice landing page, and an accessibility section highlighting Koala Kare's products that support accessible public washrooms in Canada.
Outcome
A modern, professional website that brings both sides of KBC's business online for the first time. The site makes it easy for commercial foodservice clients to browse equipment and for consumers to shop Koala Kare products. The client anticipates growth in their B2B online sales channel.
UX Design
We designed a homepage that clearly presents both sides of the business: Koala Kare baby changing stations and commercial foodservice equipment. The split-screen hero gives visitors an immediate path to the products they're looking for and makes the dual focus unmistakable.
Content writing
We wrote the Koala Kare landing page to position KBC as the go-to Canadian distributor for baby changing stations, high chairs, booster seats, and accessories. The copy highlights washroom accessibility, safety, and convenience, the key concerns for facility managers and business owners choosing changing stations for their public spaces.
We also wrote content for Koala Kare's new line of products that support accessibility in public washrooms across Canada. The page explains how installing changing stations removes barriers for parents with infants and differently abled guests and their caregivers.
For the product detail pages, we wrote copy that introduces new innovations from Koala Kare including the adult changing station, a product designed for caregivers and people with disabilities. The content balances technical specifications with clear benefit statements and strong calls to action.
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