TBM Service Group

Case Study

TBM Service Group operates across multiple industries, including transit, healthcare, foodservice, and industrial facilities, all united by one principle: clean means healthy. Whether it's preventing hospital-acquired infections, maintaining safe food production environments, or keeping transit systems sanitary for the public, the company's work directly supports better health outcomes across the board.

Problem

As the official housekeeping contractor for the 2015 Pan Am Games, TBM needed to hire hundreds of staff quickly. Their applicant portal had poor search visibility and a frustrating user experience, making it difficult to attract and convert qualified candidates at the scale the event demanded. Beyond recruitment, the website content was outdated and didn't effectively communicate TBM's full range of services across its transit, healthcare, foodservice, and industrial divisions.

Solution

We developed a UX content strategy and wrote all new website content to support a complete site redesign. This included a keyword strategy, SEO implementation, and rewritten copy across every page, positioning TBM's cleaning for health philosophy and connecting each service division to the health outcomes that matter most to their clients. We also designed the Cleaning for Health infographic and wrote a service brochure for TBM's food sanitation division.

Outcome

A complete content foundation for TBM's redesigned website, with clear messaging across all service lines and improved search visibility for recruitment and business development. The Cleaning for Health positioning gave TBM a unified story across its diverse operations.